KENTUCKY FOR KENTUCKY
Kentucky for Kentucky is a basically a gift shop, but cooler, that makes all kinds of products promoting the state. They tasked me with creating funny and engaging content for their TikTok and Instagram Reels.
Specifically, they wanted me to make people laugh, educate, and promote the state while showing off their products.
I took their TikTok account from under 1K followers to over 170k in just a few months.
This meant developing a plan, writing meme videos, longer form series, and other types of content to see what best achieved their goals.
My work with them gained 6 million + views and impressions and resulted in them having well established social accounts with a repeatable series, and an engaged audience.