KENTUCKY AFTER DARK
I wrote copy for the Kentucky After Dark campaign by Coomer Co. The campaign focused on highlighting occult, cryptid, paranormal, and downright weird as hell tourism attractions across the bluegrass state.
I was tasked with creating copy that was snappy, funny, and a far cry from the typical “tourism speak” in the industry.
This included 80+ scripts for social media videos, copy for the official website, physical passports of each location, and a .15 spot.
Check out the highlights below.